Reading Schedule & Outline
Module 1
Reading Schedule & Outline
READING SCHEDULE & OUTLINE
MODULE 1: September 24
PrefaceIntroductionPrehistoric Prelude to Graphic Design History 35,000 - 2700 BCE
MODULE 2: October 01
Chapter 1: Early Writing: Mark-making, Notation Systems, and Scripts3000 - 500 BCE
- Evolutionary foundations of communication- Language & Design- Early Graphic Forms- Communicating ideas and beliefs
MODULE 3: October 8
Chapter 2: Classical Literacy700 BCE - 400 CE
- variations of literacy and the alphabet- The function of graphic codes- Models of writing: gestural and constructed- Writing at the end of the Classical age
Chapter 3: Medieval Letterforms and Book Formats400 - 1450
- Medieval culture and graphic communication- Graphic media and contexts- The codex book- Letterforms, manuscript hands, and pattern books- Graphic forms of knowledge- Publishing communities and graphic arts
MODULE 4: October 15
Chapter 4: Renaissance Design: Standardization and Modularization in Print1450 - 1660
- Early print design- Graphic communication in Renaissance culture- Print Technology and type design- Graphic forms of knowledge
Chapter 5: Modern Typography and the Creation of the Public Sphere1660 - 1800
- Printed matter and the public sphere- News books, broadsheets, and newspapers- Politics and the press- Graphic arts and design- Modern type design- On the edge of industrialization
MODULE 5: October 22
Chapter 6: The Graphic Effects of Industrial Production1800 - 1850
- Industrialization and visual culture- Illustrated papers- Book design for mass production- Printed images- Advertising design and typography- Fine art and graphic art- Critical Issues
Chapter 7: Mass Mediation1850 - 1900
- Printed mass media- Changes in print technology- Changing patterns in the use of graphic media- Media networks- Graphic design and advertising- Posters and public space
MODULE: October 29
Chapter 8: Formations of the Modern Movement1880s - 1910's
- Responses to industrialism- Arts and Crafts publications- Arts and Crafts dissemination- Art Nouveau- Jugendstil- Viennese design- Decadence and Aestheticism- The private press movement and modern design- Integration of design and industry
Chapter 9: Innovation and Persuasion1910 - 1930
- Visual culture and avant-garde design- The graphic impact of Futurism and Dada- From experiment to principles- Propaganda and mass communication studies- Graphic Persuasion and its effects- Institutionalizing graphic design
MODULE 7: November 05
Chapter 10: The Culture of Consumption1920's - 1930's
- Designing the modern lifestyle- Modern style in graphic design- Consumer culture- The profession
Chapter 11: Public Interest Campaigns and Information Design1930s- 1950s
- Public interest and education- Photojournalism and documentary- Wartime information- Commercial and technical uses of information design- Information analysis and design process
MODULE 8: November 12
Chapter 12: Corporate Identities and International Style1950s - 1970s
- Image and identity systems- International style- Style, systems, and graphic design concepts- Technology-The profession
Chapter 13: Pop and Protest1960' - 1970s
- Pop culture and style- Self-conscious graphic design- Slick surfaces and high production values- Counterculture and alternative press- Revolutionary culture and protest- Changes in the profession- Critical vocabulary
MODULE 9: November 19
Chapter 14: Postmodernism in Design1970's - 1980's and Beyond
- Postmodern Styles- Postmodern consumption and conservatism- Critical theory and postmodern sensibility- Postmodernism and activism- Changes in the profession
MODULE 10: November 26
Chapter 15: Digital Design
After the 1970's
- Digital technology: from punch cards and plotters to desktop computing- Media transitions: type deign and publications- Fluidity and functionality- The myth of immateriality and challenges of digital design
Glossary
MODULE 11: December 03 Field Journal/Research Portfolio due
MODULE 12: December 10 Review and return of Field Journals/Research Portfolios
Wednesday, December 3, 2008
Tuesday, December 2, 2008
Portfolio Stament
The History of Graphic Design taught by Kent Mankse has a matter of fact been a very interesting and inspiring class for me. When I was registering for this Arts class, I really didn’t know what to expect. My major is mass communications and public relations and when the institution I wanted to transfer to required this particular course, I didn’t know what it consisted of. And quite honestly, I could not make the connection between Arts and Communication. So I did see why this class was necessary. By definition Art is defined as “the quality, production, expression, or realm, according to aesthetic principles, of what is beautiful, appealing, or of more than ordinary significance.” Communication is also defined as the art and technique of sending messages, or information, as by speech, signals, writing, or behavior. If messages can be sent to and fro through words, signals, and images, then they must have a relation. Apparently I was ignorant of the fact that communication and the waycould not be sent only verbally but also different mediums. The changing times have revolutionized prospects in all most every career field one can find today.
So many new and exciting career options are lined ahead that it is difficult to choose one. Mass communication is one such field which is attracting a lot of young and ambitious students, and fortunately I happen to one of those students. How events and people are portrayed in the media revolves around mass communications. The way is which communicating ideas, values, and opinions have evolved tremendously. They go as far back Hieroglyphics was a formal writing system used by the ancient Egyptians that contained a combination of logographic and alphabetic elements. Egyptians used cursive for religious literature on papyrus and wood. Less formal variations of the script, called hieratic and demotic, are technically not hieroglyphs.a writing medium which consisted of images and texts that the Egyptians used on cave walls and would also draw any surface they had access to. ally, these days and also this time around. And why not? When it has to offer such interesting career options in the fields, like various kinds of medias - newspapers, magazines, radio, television, advertisements, public relations etc. communication has evolved though Though its presence has been there since long but it is only in recent times that it's been able to earn due recognition. Efforts are on to add professionalism to different areas of mass communication, with many universities and institutions offering number of professional courses.
Mass communication covers a wide area, comprising of closely related fields of advertisement, communication and public relations. Almost all kinds of establishments whether business, government or political are availing of services, offered by these industries, therefore an encouraging sign for those looking ahead to making a career in mass communication. I have thus made a choice to specialize in this career path due to my interest
So many new and exciting career options are lined ahead that it is difficult to choose one. Mass communication is one such field which is attracting a lot of young and ambitious students, and fortunately I happen to one of those students. How events and people are portrayed in the media revolves around mass communications. The way is which communicating ideas, values, and opinions have evolved tremendously. They go as far back Hieroglyphics was a formal writing system used by the ancient Egyptians that contained a combination of logographic and alphabetic elements. Egyptians used cursive for religious literature on papyrus and wood. Less formal variations of the script, called hieratic and demotic, are technically not hieroglyphs.a writing medium which consisted of images and texts that the Egyptians used on cave walls and would also draw any surface they had access to. ally, these days and also this time around. And why not? When it has to offer such interesting career options in the fields, like various kinds of medias - newspapers, magazines, radio, television, advertisements, public relations etc. communication has evolved though Though its presence has been there since long but it is only in recent times that it's been able to earn due recognition. Efforts are on to add professionalism to different areas of mass communication, with many universities and institutions offering number of professional courses.
Mass communication covers a wide area, comprising of closely related fields of advertisement, communication and public relations. Almost all kinds of establishments whether business, government or political are availing of services, offered by these industries, therefore an encouraging sign for those looking ahead to making a career in mass communication. I have thus made a choice to specialize in this career path due to my interest
Labs
Graffiti In San Jose
The Friends Meeting House in Palo Alto957 Colorado Ave
Palo Alto, CA 94303
Toast Masters
Toastmasters is a very diverse group. Members come from all sorts of backgrounds. They include entrepreneurs, bankers, career coaches, high-tech professionals, to name a few. All age groups are represented, and while most of the groups are in their 20's, 30's and 40's we even have a couple members who are over 70.Their meetings lasted from meetings start promptly at 6pm and last for about 3 hours. The meeting has two parts: impromptu speaking in the first half and prepared speeches by selected members in the second half. As a guest speaker, you won't be called on to give a speech, but you will be invited to introduce yourself to the group.The meeting sizes vary from one to another.
At the time I went, there are between 20 to 30 people at a given meeting. Each meeting, every member will have a chance to speak in front of people, either with impromptu or scheduled speeches. Members may also develop their leadership skills by serving as club officers. Meetings are friendly and lively with plenty of encouragement and support for each other. You will learn a lot and laugh aplenty as you listen to the stories, experiences, and ideas of fellow members. Expect to make many good friends, and build a strong network when you become part of our club.
I felt very uncomfortable in front of an audience. But with a supportive environment, friendly coaching and excellent role models, I was able to quickly grow into capable and persuasive speaker. This club is comprised of members from all over the world. Many of whom speak English as a second or even third language.
The meetings were open to all, and I made good use of that. The only time you were offered membership was after you had been a guest numerous and several times.
This was relevant to the class simple because communication, especially verbally is fundamental part of building society. The way is which the Graphic Designer is able to persuade a whole community and society with images, text, structures, etc. That is the same way in which a good public speaker is able to persuade a community or a society. The first day I should up to the meeting, I started by telling them my major and also gave them the reason why I was a guest at their meetings. They warmly welcomed me and did not hesitate to also conclude that “words that are too hard to say are mostly written or drawn.”
Total Lab Hours- 3 hours attending the meeting
2 hours writing a Review
The Cradle Will Rock
The film begins with one long tracking shot that focuses on a destitute young woman named Olive Stanton (Emily Watson who is sleeping illegally in a theater, being awoken and kicked out. The shot continues as she slowly walks down the street following the sound of the song Nickel Under My Foot, which leads her to the building where the song is being played. The camera pans up the side of the building and moves inside where we are introduced to the playwright Marc Blitzstein(Hank Azariaattempting to write the songs and put together the musical The Cradle Will Rock. Acting as Blitzstein’s conscience/mentors are a vision of his deceased wife and later, an imaginary Bertolt Brecht. Brecht was a radical playwright who stressed the importance of breaking down the wall between the audience and actors, and a fitting character for this story of the production of Cradle Will Rock, which did just that.
The film continues, providing a picture of life in the 1930s where some people wait in endless unemployment lines attempting to get work, while others enjoy their wealth engaging in parties and purchasing expensive works of art. As the musical nears production, the WPA cuts the budget for the FTP, and puts a halt to all new productions. This announcement comes following the House Committee on Un-American Activities questioning of many of those involved in the FTP, and the musical itself due to its leftist themes around labor and union organizing. Despite being canceled, the director, Orson Welles (Angus Macfadyen) and producer, John Houseman (Cary Elwes), lead the cast to another theater that they were able to secure at the last minute. The cast is forbidden to perform by their union, so Blitzstein takes the stage alone at an upright piano to perform the show himself, only to be joined by many of the cast members who deliver their lines from the audience. Robbins juxtaposes this final triumphant moment of the theater with images of the destruction of a mural commissioned by Nelson Rockefeller because the artist, Diego Rivera (Ruben Blades), refused to remove the image of Lenin's face from the piece. In tying together stories of labor issues and steel strikes, censorship in painting and theater, and the disparities of wealth and power, Robbins is able to paint a picture of the 1930s that goes beyond simply recounting past events and questions the boundaries between art, power and politics. Furthermore, Robbins attempts to link these issues to the present day through the final shot of the film. The camera follows a mock funeral procession for the FTP as it marches into Times Square only to pan up from this scene to a shot of the high rises and neon billboards that stand there today.
Hours to Watch Movie- Approx 2hrs
Hours to Write Review- 1 hour
Lab 3
Graffit is the name for images or lettering scratched, scrawled, painted or marked in any manner on property. Graffiti is sometimes regarded as a form of art and other times regarded as unsightly damage or unwanted. In my opinion, these individual should be and can be referred to as Graphic Designers. For part of my Weekly Journal Entry, I went to the East Side of San Jose, and see whether I could explore some of these very artistic designs. Some were very interesting though because they seemed to tell a story, make a claim, or even mark their territory. Many of these images were being re-painted or even scrapped of because they were put on trucks, business structures, and on sidewalks. I do not support the doings of these individuals but drawing on one’s property does not give one the chance to really explore their inner self or things that allow them to draw such images or texts
Graffiti has existed since ancient times, with examples going back to Ancient Greece and also parts of the Roman Empire. I would say also that, Hieroglyphics and other cave paintings might have evolved or even stemmed into this. Forms of graffiti may range from simple scratch marks to elaborate wall paintings. In modern times, spray paint and markers have become the most commonly used materials. In most countries, defacing property with graffiti without the property owner's consent is considered vandalism, which is punishable by law. Sometimes graffiti is employed to communicate social and political messages. To some, it is an art form worthy of display in galleries and exhibitions, to others it is merely vandalism. There are many different types and styles of graffiti and it is a rapidly evolving artform whose value is highly contested, being reviled by many authorities while also subject to protection, sometimes within the same jurisdiction.
Graffiti is writing, drawing, or symbols applied to any surface without the permission of the property owner.
To create graffiti, vandals use a variety of materials, such as automotive car paint, spray paint, crayons and permanent ink. Etching surfaces is another way vandals destroy property.
Graffiti can occur anywhere, however, some of the more popular targets include:
o public and private buildings
o recreational facilities
o Canada Post mailboxes
o playground equipment
o bridges and overpasses
o public transit property and vehicles.
Total Hours to Drive to San Francisco- 45 mins
Total Hours Spent Exploring- 1hr, Writing Review 30 mins
Palo Alto, CA 94303
Toast Masters
Toastmasters is a very diverse group. Members come from all sorts of backgrounds. They include entrepreneurs, bankers, career coaches, high-tech professionals, to name a few. All age groups are represented, and while most of the groups are in their 20's, 30's and 40's we even have a couple members who are over 70.Their meetings lasted from meetings start promptly at 6pm and last for about 3 hours. The meeting has two parts: impromptu speaking in the first half and prepared speeches by selected members in the second half. As a guest speaker, you won't be called on to give a speech, but you will be invited to introduce yourself to the group.The meeting sizes vary from one to another.
At the time I went, there are between 20 to 30 people at a given meeting. Each meeting, every member will have a chance to speak in front of people, either with impromptu or scheduled speeches. Members may also develop their leadership skills by serving as club officers. Meetings are friendly and lively with plenty of encouragement and support for each other. You will learn a lot and laugh aplenty as you listen to the stories, experiences, and ideas of fellow members. Expect to make many good friends, and build a strong network when you become part of our club.
I felt very uncomfortable in front of an audience. But with a supportive environment, friendly coaching and excellent role models, I was able to quickly grow into capable and persuasive speaker. This club is comprised of members from all over the world. Many of whom speak English as a second or even third language.
The meetings were open to all, and I made good use of that. The only time you were offered membership was after you had been a guest numerous and several times.
This was relevant to the class simple because communication, especially verbally is fundamental part of building society. The way is which the Graphic Designer is able to persuade a whole community and society with images, text, structures, etc. That is the same way in which a good public speaker is able to persuade a community or a society. The first day I should up to the meeting, I started by telling them my major and also gave them the reason why I was a guest at their meetings. They warmly welcomed me and did not hesitate to also conclude that “words that are too hard to say are mostly written or drawn.”
Total Lab Hours- 3 hours attending the meeting
2 hours writing a Review
The Cradle Will Rock
The film begins with one long tracking shot that focuses on a destitute young woman named Olive Stanton (Emily Watson who is sleeping illegally in a theater, being awoken and kicked out. The shot continues as she slowly walks down the street following the sound of the song Nickel Under My Foot, which leads her to the building where the song is being played. The camera pans up the side of the building and moves inside where we are introduced to the playwright Marc Blitzstein(Hank Azariaattempting to write the songs and put together the musical The Cradle Will Rock. Acting as Blitzstein’s conscience/mentors are a vision of his deceased wife and later, an imaginary Bertolt Brecht. Brecht was a radical playwright who stressed the importance of breaking down the wall between the audience and actors, and a fitting character for this story of the production of Cradle Will Rock, which did just that.
The film continues, providing a picture of life in the 1930s where some people wait in endless unemployment lines attempting to get work, while others enjoy their wealth engaging in parties and purchasing expensive works of art. As the musical nears production, the WPA cuts the budget for the FTP, and puts a halt to all new productions. This announcement comes following the House Committee on Un-American Activities questioning of many of those involved in the FTP, and the musical itself due to its leftist themes around labor and union organizing. Despite being canceled, the director, Orson Welles (Angus Macfadyen) and producer, John Houseman (Cary Elwes), lead the cast to another theater that they were able to secure at the last minute. The cast is forbidden to perform by their union, so Blitzstein takes the stage alone at an upright piano to perform the show himself, only to be joined by many of the cast members who deliver their lines from the audience. Robbins juxtaposes this final triumphant moment of the theater with images of the destruction of a mural commissioned by Nelson Rockefeller because the artist, Diego Rivera (Ruben Blades), refused to remove the image of Lenin's face from the piece. In tying together stories of labor issues and steel strikes, censorship in painting and theater, and the disparities of wealth and power, Robbins is able to paint a picture of the 1930s that goes beyond simply recounting past events and questions the boundaries between art, power and politics. Furthermore, Robbins attempts to link these issues to the present day through the final shot of the film. The camera follows a mock funeral procession for the FTP as it marches into Times Square only to pan up from this scene to a shot of the high rises and neon billboards that stand there today.
Hours to Watch Movie- Approx 2hrs
Hours to Write Review- 1 hour
Lab 3
Graffit is the name for images or lettering scratched, scrawled, painted or marked in any manner on property. Graffiti is sometimes regarded as a form of art and other times regarded as unsightly damage or unwanted. In my opinion, these individual should be and can be referred to as Graphic Designers. For part of my Weekly Journal Entry, I went to the East Side of San Jose, and see whether I could explore some of these very artistic designs. Some were very interesting though because they seemed to tell a story, make a claim, or even mark their territory. Many of these images were being re-painted or even scrapped of because they were put on trucks, business structures, and on sidewalks. I do not support the doings of these individuals but drawing on one’s property does not give one the chance to really explore their inner self or things that allow them to draw such images or texts
Graffiti has existed since ancient times, with examples going back to Ancient Greece and also parts of the Roman Empire. I would say also that, Hieroglyphics and other cave paintings might have evolved or even stemmed into this. Forms of graffiti may range from simple scratch marks to elaborate wall paintings. In modern times, spray paint and markers have become the most commonly used materials. In most countries, defacing property with graffiti without the property owner's consent is considered vandalism, which is punishable by law. Sometimes graffiti is employed to communicate social and political messages. To some, it is an art form worthy of display in galleries and exhibitions, to others it is merely vandalism. There are many different types and styles of graffiti and it is a rapidly evolving artform whose value is highly contested, being reviled by many authorities while also subject to protection, sometimes within the same jurisdiction.
Graffiti is writing, drawing, or symbols applied to any surface without the permission of the property owner.
To create graffiti, vandals use a variety of materials, such as automotive car paint, spray paint, crayons and permanent ink. Etching surfaces is another way vandals destroy property.
Graffiti can occur anywhere, however, some of the more popular targets include:
o public and private buildings
o recreational facilities
o Canada Post mailboxes
o playground equipment
o bridges and overpasses
o public transit property and vehicles.
Total Hours to Drive to San Francisco- 45 mins
Total Hours Spent Exploring- 1hr, Writing Review 30 mins
Week 10
Introduction
This last chapter was simply about the introduction of Digital Design. Surprisingly, Desktop Computers were a very big thing in the 1960’s and continue to be up until this day. Computers sought to cause an unprecedented involvement in every aspect of production of goods and services. These changes were able to shift social structures which graphic designers and their designs operated. Digital technology thus brought conceptual changes to Graphic Designing.
Reflection
Any equipment used in the electronic communication process also involves electronic media. Game consoles, telephones, computers, etc can also be put in this category due to how they had made and also how their memory is stored. The term Computer Graphics though arouse in late 1960’s as a result of Boein Aircraft Company. At this time only few graphic designers were able to make or write programs so they thus depended on punch Cards. Punched cards were first used around 1725 by Basill Bouchon and also Jean Falcon as a more robust form of the perforated paper rolls then in use for controlling textiles in
The Tabulating Machine Company was one of three companies that merged to form a computing tabulating record, which later became known as IBM. They continued and manufactured and marketed a variety of unit record machines for creating, sorting, and tabulating punched cards, even after expanding into computers in the late 1950s. IBM developed punch card technology into a powerful tool for business data-processing and produced an extensive line of general purpose unit record machines. By 1950, the IBM card and IBM unit record machines had become ubiquitous in industry and government. "Do not fold, spindle or mutilate," a generalized version of the warning that appeared on some punched cards, became a motto for the post World War II era
SUMMARY A typical blank punched card of the type used to store data.
From the 1900s, into the 1950s, punched cards were the primary medium for data entry, data storage and processing in institutional computing. According to the IBM Archives: "By 1937... IBM had 32 presses at work in
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